Law firms
Put a partner on camera every week without booking a partner's time
Service explainers, client FAQs and LinkedIn thought leadership delivered by your own avatar, so the firm stays visible while fee earners stay billable.
Last updated 16 September 2026
Why is video hard for law firms?
- Prospective clients want to see who they will be dealing with, but partners will not sit for filming.
- Legal marketing content dates fast and needs regular updating, which filming cannot keep up with.
- Every hour spent on video is an hour not billed.
What videos do we make for law firms?
- Plain-English explainers of common matters (conveyancing, employment, family, wills)
- Answers to the first five questions every new client asks
- Regulatory change updates and what they mean for clients
- Partner and team introductions
- Client onboarding and what-happens-next videos
A note on the rules
Legal advertising is regulated differently across the UK (SRA and ASA), the US (state bar rules) and EU jurisdictions. We avoid claims about outcomes, keep content informational rather than advisory, and recommend disclosing the use of an AI avatar. This is general guidance, not legal advice.
Law firms questions
More on the FAQ page.
Can the avatar give legal advice in videos?
No. Scripts stay informational and general. Anything that could be read as advice on a specific matter is kept out by design.
Is it legal for a UK law firm to use an AI avatar in marketing?
Yes, used responsibly. The solicitor gives written consent to their own avatar, content stays informational rather than advice on a specific matter, and we recommend disclosing that the video uses an AI avatar. UK legal marketing follows SRA and ASA rules, and scripts are written to respect them. This is general guidance, not legal advice.
What law firm videos work best?
Plain-English explainers of common matters (conveyancing, employment, family, wills), answers to the first questions new clients ask, and short updates on regulatory changes tend to perform best, because they match what prospective clients search before they get in touch.
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