Dental clinics
Patient-facing videos every week, without pulling the dentist off the chair
Treatment explainers, patient FAQs and social clips for dental clinics and dental offices, fronted by your own clinician and produced from a few photos and a short voice sample.
Last updated 16 September 2026
Why is video hard for dental clinics?
- Patients research treatments on social media before they book, but nobody in the practice has time to film.
- Every explainer video means a clinician away from patients and a room turned into a studio.
- Content stops the moment the practice gets busy, which is exactly when it should keep going.
What videos do we make for dental clinics?
- Treatment explainers (implants, aligners, whitening, hygiene) in plain language
- Answers to the questions patients ask at reception
- New patient welcome and what-to-expect videos
- Seasonal offers and recall reminders
- Team introductions that put a face to the practice
A note on the rules
Dental advertising rules differ between the UK (GDC guidance and the ASA), the US (state dental boards and the FTC) and EU member states. We keep scripts factual, avoid outcome guarantees, and recommend clear disclosure that videos use an AI avatar. This is general guidance, not legal advice.
Dental clinics questions
More on the FAQ page.
Do dentists need to film anything themselves?
No. One short session to send photos and a two-minute voice sample, then every video after that is produced without them.
Is it legal for a UK dental practice to advertise with an AI avatar?
Yes, when it is done properly. The clinician gives written consent to their own avatar, scripts stay factual and avoid guaranteeing outcomes, and we recommend clearly disclosing that a video uses an AI avatar. UK dental advertising follows GDC guidance and ASA rules, and scripts are written to respect them. This is general guidance, not legal advice.
Does the GDC allow AI-generated dental content?
GDC guidance on ethical advertising applies to AI videos the same way it applies to any marketing — content must be truthful, not misleading, and must not guarantee outcomes. An AI avatar of your own consenting clinician delivering factual information is consistent with that, and we keep scripts within those bounds.
What dental videos get the most patient engagement?
Short treatment explainers (implants, aligners, whitening, hygiene), answers to the questions patients ask at reception, and new-patient welcome videos tend to perform best, because they answer what people are already searching before they book.
Do we need patient consent for these videos?
The videos feature your own clinician's avatar, not patients, so no patient likeness is used. The clinician gives written consent for their avatar. If you ever want to feature a patient, that would need their explicit written consent too.
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